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How we can help / Examples of the fresh approach / Example 6
The fresh approach

New sales in a new industry

This IT provider wanted to sell its services into new clients. They had identified the industries that they were interested in but didn’t have any understanding of these markets or who to target.

fresheye researched the industries using our industry specialists and identified which organisations our client should specifically go after.

We ran briefing sessions with the sales people assigned to these industries including giving them compelling messages for the decision making and influencing functions.

 

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